Theory Made Real: Coevera (formerly Pipeliner CRM) Puts Principles into Practice
Learn more about the principles our product is built on — how proven theory becomes practical strategy.
Coevera Puts Principles into Practice
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We at Coevera are operating on principles instead of values. The difference between these two terms is significant. Values are dependent upon: culture, time, era, language, business sector, geographical location, and other factors. Values are highly contextualized.
Principles, on the other hand, are universal and are totally independent of such factors. An example is the principle of gravity. Gravity is obvious, because if you jump from a height, you will fall down. This is true no matter where you are, what language you speak, what business you are in — or your culture.
The principles we are talking about aren’t in the realm of Physics but in the field of commerce. These principles were defined and developed within the Austrian School of Economics, and more recently by management educator and author, Peter Drucker.
Why have we based our company, and our product, on principles instead of values? Simply because we want Coevera to be a tool for everyone. And since these principles apply to everyone, any solution based on them will be extremely beneficial.
Applying Principles
These are the basic principles which can be found within Coevera:
- Focus on results
- Contribute to the whole
- Concentrate on fewer, more important things
- Play to strength
- Think positively
- Learn to trust
Just as values differ from principles, this book differs from others in that we not only express these principles and define them, we show multiple examples, in each case, of how each principle is used in Coevera.
I hope that this free ebook brings you a better understanding of six vital, basic principles, and how Coevera helps businesses and salespeople use them well.
Table of Content:
- The 6 Fundamental Principles Found in Coevera
- Focus on Results
- Contribution to the Whole
- Concentration on A Few Things
- Utilizing Strengths
- Positive Thinking
- Trust
Enjoy Reading!
